Director of Marketing Salary In USA – Ultimate Guide 2023

So, you want to be a director of marketing or hire someone.

Whatever it is, you should have a clear idea of the amount of the salary.

But you don’t know what a director of marketing salary could be.

It may be confusing to figure out the right amount!

Okay, no worries! You’re going to learn everything to decide on the salary easily.

Salaries for directors of marketing vary widely depending on the state or city in which you live and work. 

In this article, we’ll look at the average salaries for directors of marketing in various cities across the United States.

We’ll also give you a few tips on how to negotiate a higher salary if you’re offered the job.

So, what are you waiting for? Start your career in marketing today and find out what your earning potential could be!

Director of Marketing Definition

Let’s start with the basics: what exactly is a director of marketing?

In a nutshell, a marketing director is a position that is typically responsible for the overall marketing strategy of a company or organization. 

They may also be responsible for overseeing the development and execution of marketing plans, as well as managing budgets and resources. 

In some cases, a marketing director may also have responsibility for customer acquisition and retention.

That’s a pretty hefty job description, right? 

And as you can imagine, this role is pretty important for any business. So, it’s not surprising that director of marketing salaries vary greatly depending on location.

Director of Marketing Responsibilities

So what exactly does a director of marketing do? A lot, actually.

They are responsible for developing and implementing marketing plans and programs across all channels, including digital, print, and social media.

A marketing director is responsible for the overall success of a company’s marketing efforts. This person coordinates all aspects of the marketing department from planning and strategizing to executing campaigns. 

They also work closely with other departments in the company, such as sales and customer service, to ensure that all marketing efforts are integrated and coordinated. 

A successful marketing director is knowledgeable about the latest techniques and technologies, as well as the best ways to reach target audiences. 

They possess strong organizational skills and a keen eye for detail. 

If you want to be a successful marketing director, you should have a broad understanding of all aspects of marketing, as well as experience in coordinating complex projects.

They also manage customer relationships, working with teams to ensure that the company’s messaging is consistent across all platforms. And they develop and manage budgets, making sure that the marketing department spends its money in the most effective way possible.

And finally, directors of marketing are also responsible for creating and managing campaigns that generate leads and increase sales. 

It’s a lot of work, but it’s also a lot of fun.

What is the average salary of a director of marketing in the USA?

According to the most recent Talent Data (a popular job board), the average annual salary of a marketing director in the United States is $100,000, and the hourly rate is $51.28.

In the United States, a Marketing Director position is a lucrative career with a steady increase in demand. As a result, their salary is rising as well.

A new director of marketing can earn $70,000 per year, while the most experienced can earn $162,603 per year.

Isn’t that a reasonable amount? This sum has piqued my interest.

However, salaries vary greatly between cities. The United States has 2500 cities, and salaries vary from one to the next.

For this reason, you should consider this in order to obtain an accurate salary estimate. I’ll only list the most populous cities that have an impact on salary.

Note: Please keep in mind that there may be a difference on the salary page. Because the salary is constantly updated based on market and company demand. I’ll keep the information up-to-date as soon as I can. I connected with the talent job board’s salary page. You can find the most recent salary by clicking on the anchor link.

Director of Marketing Salary in NYC (New York)

In New York, NY, the median income for a marketing director is $130,000 per year or $66.67 per hour.

Most experienced workers earn up to $179,442 per year, while those with elementary qualifications start at $90,000 per year.

Director of Marketing Salary in Los Angeles

The median salary for a marketing director in Los Angeles, California, is $117,949 per year, or $60.49 per hour. 

New positions start at $87,500 per year, while most experienced workers earn up to $167,500 per year.

Director of Marketing Salary in Chicago

A director of marketing’s salary in Chicago typically ranges from $85,000 to $162,500. In Chicago, the median compensation for a director of marketing is $110,000.

A director of marketing’s salary is determined by the size and location of the organization as well as the individual’s level of experience.

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Director of Marketing Salary in Dallas

A marketing director in Dallas makes an average of $112,500 per year and $57.69 per hour. Dallas’s cost of living is 2% lower than the national average, making Dallas’ Director of Marketing compensation 7% less than the national average for this position. The new director of marketing salary starts at $81,500 per annum while the senior marketing director can earn up to $146,250.

Director of Marketing Salary in Seattle

A marketing director earns an average of $115,000 per year in Seattle. The annual salary ranges from $81,500 to $175,000.

Director of Marketing Salary in Florida

In Florida, the median annual salary for marketing directors is $100,000 (the value is constantly changing). 

To qualify as a marketing director in Florida, you’ll need at least a bachelor’s degree in marketing, but a master’s degree will increase your chances of being hired. 

Additionally, you should have several years of marketing experience, preferably in a management position.

Director of Marketing Salary in New Jersey, NJ

The median salary for a marketing director in New Jersey is $123,217 annually, which is pretty high. 

There are many other factors that can contribute to the salary of a marketing director online. Among the most significant factors to consider is the experience of the candidate. In most cases, a marketing director who has more experience than a marketing manager with less experience will earn a higher salary.

The size of the business is also an important and influential factor that needs to be considered carefully. 

A marketing director who is actively employed by a large corporation, indirectly but directly, is likely to earn a higher salary than one who is employed by a small corporation.

Previous positions can also have a significant impact on the marketing director’s salary. In general, CMOS in large cities tends to earn more than those in smaller cities. 

This is because there are more promotion opportunities and higher salaries in metropolitan areas.

Director of Marketing Salary in San Francisco

The median salary for a marketing director in San Francisco is $134,408 per year or $68.93 per hour. 

New positions start at $88,400 per year, while most experienced workers earn up to $190,000 per year.

Director of Marketing Salary in Atlanta

The typical marketing director’s income in Atlanta, GA, is $132,500 per year, or $67.95 per hour. Entry-level salaries begin at $97,500 per year, while most experienced workers earn up to $165,800 per year.

Director of Marketing Salary in Denver

Denver, Colorado’s median marketing director wage is $61.51 per hour or $119,942 annually. Most experienced workers earn up to $162,375 per year, while entry-level roles start at $87,500.

Director of Marketing Salary in Minneapolis

In Minneapolis, Minnesota, the typical marketing director makes $130,000 a year, or $66.67 an hour. Most experienced workers can earn up to $167,300 per year, while entry-level roles start at $91,850.

Director of Marketing Salary, Remote

In Remote, a director of marketing salary is $150,000 per year or $76.92 per hour. Most experienced workers earn up to $185,796 per year, while entry-level positions start at $118,594.

Director of Marketing Salary in Canada (Bonus)

The average Canadian marketing director’s salary is $96,000 per year or $49.23 per hour. Entry-level positions start at $73,671 per year, while most experienced workers earn up to $144,883 per year.

We now have a good idea of how much people earn in different cities. We can confidently expect or offer someone the exact salary.

Really, Got the exact idea?

Actually, not. But you’re one step away from getting the exact idea.

Location is not the only factor influencing salary. Experience can also be relevant.

You may have realized this after reading the preceding discussion.

As a result, knowing the salary based on experience will be beneficial.

Ready?

Let’s go.

Director of Marketing Salary Based on Experience

“Experience is the teacher of all things” Julius Caesar.

Not only does Julius Caesar emphasize experience, but everyone does. Isn’t that right?

Yes. Experience is the most powerful weapon of knowledge that can skyrocket demand.

When you gain top-level experience in a company, your salary will typically be very high.

Let’s look at the difference in pay based on experience.

Director of Marketing Salary at Entry Level

A beginner marketing director can expect to make $60,000-$75,000 per year. Some small-town companies may be willing to pay less than that, while some high-profile companies may be willing to pay more. Your salary will be based on the city you work in, your education and experience, and the type of company.

Director of Marketing Salary at Mid-Career Level

An intermediate marketing director can expect to make $90,000-$110,000 per year. A marketing director at a larger company with an international scope can expect to make $100,000 to $130,000 per year.

Director of Marketing Salary at Senior Career Level

An expert marketing director can expect to make $150,000-$200,000 per year. This is because experience helps you develop skills and knowledge that are valuable in the marketing profession. These skills and knowledge can give you an edge over other candidates who may not have as much experience. And, since the market for marketing directors is competitive, having more experience can help you earn a higher salary than someone who has less experience.

Cheer! Now, you can estimate the right salary.

Note: Talent is the source of all of this information (a popular job board). On other job boards, you might notice a difference. Because each job board has its own set of worth and demand.

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Wrap Up

Thanks for reading! We hope this article was helpful in understanding what to expect in terms of salary for directors of marketing. If you’re offered a job in this field, be sure to negotiate for a higher salary – you’re worth it!

Share this article with others to help them understand the salary concept. 

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