Social media has become one of the most important networks in the world today.
People are now able to get instant information on a product, brand, or service. Therefore, it is vital that brands have a strong social media presence.
As a result, only those brands with the best social media existence can teach us how to excel in our brand’s social media presence.
An online residence is absolutely critical for any brand.
In today’s world, it is the first thing that a buyer looks for when they are researching a new purchase. As a result, it is necessary to have a strong social media attendance, which is why we’ve put together a list of 32 brands with the best social media presence. If your brand is on this list, then you have done a great job of building up a solid, positive social media omnipresence.
Let us go over them in-depth, segmenting them by industry.
Top Restaurant & Food Brands With The Best Social Media
1. Ubereats
Note: I only attached one social media presence because screenshots of every social media account take up a lot of space and cause this page to load slowly. I linked their website to their brand name, and you can access their social media by navigating their website.
When it comes to appealing food photos and content created for hashtag holidays, Ubereats excels. “Hashtag holidays” should be celebrated because they have become a permanent fixture in your customers’ daily lives.
The biggest challenge facing social media and content marketers is coming up with fresh ideas for their brands’ content.
Social media holidays help to break up the monotony and give you the freedom to think outside the box when coming up with fresh content to post on your social media platforms.
2. Red Lobster
Red Lobster is well-known for its never-ending shrimp and biscuits, but it’s also well-known for its scrumptious Instagram photos.
Their content is shareable and helps promote their specials and menu thanks to their attention to detail and food layouts.
On social media, foodies follow restaurants because of the fantastic food content. Additionally, your food’s photographs are what distinguish you online from competing brands. Spend some time developing the photography and content for your brand’s social media presence.
3. Dominos
Instagram is the best platform for putting a face to your restaurant brand. Photos of the food are great, but people want to connect with your brand more, so humanize your restaurant by posting pictures and videos of the actual staff members who work there.
When Domino’s showcases its mouthwatering pizza toppings, they also showcase the customers who support and love the brand. There is no way they could miss the chance of taking place in the “brands with the best social media presence” list.
Buzzfeed Tasty, A mouthwatering YouTube channel, which is also one of the brands with the best social media, offers fun and simple DIY recipes.
Over a million people follow Buzzfeed Tasty on Twitter, YouTube, and Instagram.
But before they expanded to other social media sites, YouTube served as their main hub. Aside from cooking, Tasty teaches you the importance of consistency in content creation and social media content growth.
Top Art Brands With The Best Social Media
5. Art Basel
A well-known art magazine called Art Basel is one of the brands with the best social media existence that features both established and up-and-coming artists.
The fact that Art Basel adapts their magazine writing style to long-form captions and storytelling makes them one of the best brands in the art world.
It may seem impossible to post lengthy captions on some social media sites, like Twitter and Instagram, especially when there is a word limit.
They make up for any textual deficiencies with content. As a blogger or magazine, it can be challenging to condense a long story into a few words rather than using video, GIFs, or Instagram Stories to tell your story.
Juxtapoz Magazine, which has more than a million Instagram followers and more than 36k YouTube subscribers, is now included in our ranking of the top social media brands.
Juxtapoz Magazine‘s readership is specialized. They offer artwork from artists, including graffiti, underground, and experimental pieces.
Utilizing its YouTube channel to tell its story and maintain viewer interest.
In addition to being the second-largest search engine in the world and the site with the second-highest traffic volume after Google, about 80% of people who claimed to have watched a YouTube video did so in relation to a product.
They really mastered the technique to be one of the brands with the best social media presence.
7. The Futur
The art and design world is greatly influenced by The Futur across many platforms.
The best content is created by creatives, but what makes them fall into the “brands with the best social media omnipresence” list is that they have mastered the technique of using branding to make educational content exciting, engaging, and eye-catching.
Their distinctive branding in their content is what makes them stand out. It makes it simple for followers to connect with and identify with their brand.
8. BOOOOOOOM
A community that thrives on art is BOOOOOOOOM. The Canadian-based art brand promotes international arts and culture platforms and cultivates a network of up-and-coming artists.
They enjoy sharing, tagging, and interacting with artists, in addition to sharing content from well-known brands. Being the best on social media requires more than just sharing content; it also requires starting a dialog that encourages participation.
Focusing on engagement and community as well as content is crucial for being one of the brands with the best social media following.
Top B2B Brands With The Best Social Media
9. Salesforce
Salesforce is a well-known B2B software and application that helps companies manage, grow, and increase their sales. They have found success on social media with branded and video content.
They share tips on how to sell, how to solve problems, and, of course, how to get the most out of your software (no wonder why they are one of the brands with the best social media presence among marketers).
Brands often forget that social media is social. So, refrain from excessive self-promotion and instead, use content to help and start educating.
10. CISCO
Cisco is a B2B technology brand that provides connectivity to the enterprise. They use social media to highlight their current customers and brands and to make a difference in the tech industry.
They share the latest news, whether it’s directly related to their brand or spotted by someone else in the industry. This social media strategy can help keep your content moving without you having to keep track of everything yourself.
11. IBM
IBM does not share the same posts on all social media accounts. They identified exactly what each platform would be best used for and developed strategies to get the most out of each.
Since many brands forget to do this, it might be an effective technique to follow to be on our “brands with the best social media existence” list.
12. Wishpond
Wishpond helps business owners implement their DIY marketing strategy. It provides the content to help you navigate. Share how-to guides, e-books, and curated blog content using social media platforms.
Creating content and managing a B2B brand on social media can be difficult. Not to mention that the content structure is a little different than his B2C brand on social media.
Top Beauty & Cosmetics Brands With The Best Social Media
13. Herbivore
Herbivore has a surprisingly impressive social media account on Instagram as a beauty and cosmetics brand. It wouldn’t be on today’s “brands with the best social media presence” list if not for its creativity. This is a great example of how using visually stimulating and creative product images can help your brand stand out in the feed of your posts.
14. Sephora
Sephora is a leading beauty and makeup brand for makeup and skincare enthusiasts. They have a huge following on all social media platforms.
The brand made this list because its social media has been a hub where MUAs and users, both professional and aspiring, can learn the most complex or simple makeup tips.
YouTube isn’t the only place social media users go for tutorials. IGTV and Facebook are also hubs for DIY content and product information.
When posting tutorials and videos, make sure they comply with the social media platform’s requirements to participate in brands with the best social media subsistence.
15. Harry’s
Harry’s Instagram page is a shining example of how to respond to social media comments. You can increase your social media presence by replying to social media comments. Whether your customers’ comments are good or bad, your customers expect fast customer service on social media, but how fast? About 42% of customers filing complaints on social media expect a response time of 60 minutes for the brands with the best social media presence.
16. Fenty Beauty
Fenty attracts social media users with engaging UGC and influencer content. 84% of marketers believe influencer marketing is successful.
Influencer marketing works because people trust influencers. About 65% of people discover new brands and products through influencers at least once a week (24% say they discover them every day!).
Top E-commerce Brands With The Best Social Media
17. J. Crew
Crew dominates Pinterest to drive sales and sales of the latest collections. This is why it is one of the brands with the best social media presence.
When it comes to social selling, Pinterest has become a promising competitor to Instagram. Pinterest listens to the needs of business users and continually adds features that are better for you and your business marketing.
18. Shein
Shein has expanded her social media appearance with a healthy mix of content. Content mixing is the use of multiple types of content on a social media page or website.
We want our content to strike the right balance of information and entertainment while ensuring it supports our broader business strategy. With the right content mix, you can achieve all that and more.
19. Forever21
The name is consistently on social media’s top brand list because it consistently delivers content its followers love. It’s also a great profile for displaying seamless CTAs in your social media captions, ranking your way up to the “brands with the best social media presence” list.
CTAs are called to action you want your customers to take when they engage with your content. This is as easy as ‘buy now or ‘click bio link’.
20. MissGuided
MissGuided shows brands how to use branded hashtags to track, increase, and showcase social media mentions. Branded hashtags aren’t just for big brands.
As long as you have an Instagram account, you can create a branded hashtag for your company name, tagline, or after a contest or marketing campaign. This will also help you be one of the brands with the best social media presence.
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Top Clothing Brands With The Best Social Media
21. Vogue Magazine
IG LiveVogue regularly uses Instagram Live to showcase the latest fashion trends, designer projects, runway shows, and photo shoots. Its IG Live for Vogue has been a source of fresh and timely content as followers can experience its fashion week activities live and firsthand.
22. Repeller
An Instagram profile that highlights beautiful fashion is Repeller. They curate content created by emerging talent and popular brands.
Their following is made up of ardent supporters of the brand. All of these are the result of years of cultivating and building brand communities on social media.
Having millions of followers may be an effort, but the most important thing is the loyalty you build with them.
The Repeller is actively involved, inviting followers to be part of ongoing content and inviting contributors to give followers a sense of belonging and ownership of the brand. Remember, it’s not called social media.
23. The Cut
The Cut makes the list with its brilliant use of fashion and pop culture memes. Earlier, we talked about how meme marketing has become the norm, and brands across every industry can benefit from it.
Finally, meme marketing is a cheap way to create engaging content that professional marketers, creative professionals, and even entrepreneurs can stay loyal to. And The Cut also uses it to be included in the “brands with the best social media presence” list.
For professional storytellers (digital marketers, entrepreneurs, entertainers, and creative professionals), meme marketing is a highly cost-effective way to create compelling content that engages followers.
The Business of Fashion is another fashion magazine that uses social media to grow its readership. Because of the fact that they focus on social media more, they are one of the brands with the best social media omnipresence. They are active on all social media platforms. We should use long captions and video content to share updates and stories.
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Top Hotel Brands With The Best Social Media
25. Protea Hotel
Pictures speak louder than captions on social media. The Protea Hotel captures beautiful hotels in 360-degree images of what their followers can expect before arriving at the hotel. They use their social media profiles to share experiences and moments, attracting new customers throughout the year.
Castleknock Hotel is a social media brand on the rise. With Instagram-worthy UGC content and compelling captions, this hotel will teach you a thing or two.
Castleknock has proven that social media is a critical part of a marketing strategy for hotels to build a loyal following of people who regularly share information on social media and are actively engaged.
27. Loews Hotels
The Loews Hotels marketing team created an Instagram story series called Travel Tuesdays. Every Tuesday, share and save stories about fun destinations around your hotel that appear like a virtual scrapbook. Viewers will learn about top tourist attractions as well as local trivia and brand specials.
Top Real Estate Brands With The Best Social Media
Allison is a popular real estate agent who uses Instagram to share deals and educate buyers. By 2022, online video will account for over 82% of all consumer internet traffic. This is 15 times more than she had in 2017. She starts recording some videos.
Not only is the use of video an integral part of marketing plans, but social media posts containing videos get 48% more views than static images. The more views your listing receives, the more likely it is to grab the attention of potential buyers.
29. Priscilla Izumi | Real Estate Agent
Priscilla Izumi is a popular Bay Area influencer and the rock star of her media real estate social media. She has a growing following of active buyers and sellers who look to her for her knowledge of the real estate market.
New sellers and buyers are always hesitant to make the first move for fear of following bad advice. That’s where it comes in with your amazing real estate tips. Think of a fun and informative real estate infographic to share on Instagram. The people you help will make you rank among the brands with the best social media presence.
30. Century 21
Century 21 existed before social media. The company has adapted over the years and now boasts one of the best real estate brands on social media. They highlight top agents and showcase the real estate community on Instagram and the Relentless Podcast.
They usually recreate his podcast episodes with different content posted on Instagram, such as GIFs, quotes, video snippets, or as engagement posts and his IG stories. This allows you to get the most out of your brand and content team.
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Top Travel Brands With The Best Social Media
31. Airbnb
Airbnb is known for its compelling imagery of user-generated content. In fact, almost all of Airbnb’s social media content is UGC. Advertising campaigns are the only ones you’ll see fully branded by Airbnb.
32. Expedia
Expedia is one of the social media travel brands to add to your watchlist because they are also good at sharing UGC with their travelers. We also work with Wanderlust influencers to repost their best adventures using Expedia as their booking and travel agency.
Conclusion
Wrapping up here for today. We hope our list helped you acknowledge the brands with the best social media presence.
Here is the list in case you need a quick overview of brands with the best social media presence:
Top Restaurant & Food Brands With The Best Social Media
1. Ubereats
2. Red Lobster
3. Dominos
4. Buzzfeed Tasty
Top Art Brands With The Best Social Media
5. Art Basel
6. Juxtapoz Magazine
7. The Futur
8. BOOOOOOOM
Top B2B Brands With The Best Social Media
9. Salesforce
10. CISCO
11. IBM
12. Wishpond
Top Beauty & Cosmetics Brands With The Best Social Media
13. Herbivore
14. Sephora
15. Harry’s
16. Fenty Beauty
Top E-commerce Brands With The Best Social Media
17. J. Crew
18. Shein
19. Forever21
20. MissGuided
Top Clothing Brands With The Best Social Media
21. Vogue Magazine
22. Repeller
23. The Cut
24. BOF (Business of Fashion)
Top Hotel Brands With The Best Social Media
25. Protea Hotel
26. Castleknock Hotel
27. Loews Hotels
Top Real Estate Brands With The Best Social Media
28. Allison L. Chiaramonte
29. Priscilla Izumi | Real Estate Agent
30. Century 21
Top Travel Brands With The Best Social Media
31. Airbnb
32. Expedia
Thank you for reading! Have a nice day ahead!
FAQ
It varies depending on the business and location. In the United States, LinkedIn is the most powerful social media platform for generating high-quality leads and sales. Because Linkedin is used by 50% of US college graduates rather than other social media platforms. If your company is B2B and your target audience is college graduates, Linkedin is the place to be.
Instagram is a powerful tool for increasing brand awareness and trust, and ultimately converting them into customers. Instagram connects over 2 million businesses with their customers. Instagram has over 500 million daily active users, so you can easily reach them with a few strategies.
🧲Facebook
With 2.41 billion active users, Facebook is the most popular social platform. Statista reports that 93% of marketers use Facebook to promote and sell their products.
Social media is an efficient way to reach out to new audiences and persuade them to engage with your brand. A strong social media presence can help increase business credibility and brand engagement. Ultimately, those who engaged or heard about your business are making sales. As a result, having a social media presence is critical for business.
1. Make use of multimedia content.
2. Choose trending topics.
3. Maintain a consistent posting schedule.
4. Participate in all customer feedback
5. Take note of customer service.
6. Advertise frequently on your social media accounts.
7. Always track your results and improve your strategy based on what your customers like or prefer.
8. Distribute testimonials to your target audience.
9. Use the appropriate marketing tools.
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