Best SEO Guide For Plumbers: Drive 0 to 600k Traffic

Everyone searches for plumbers on Google these days; nobody uses the Yellow Pages or Yelp anymore.

Your clients will find you when they search for plumbers, just as you found this article by “Best SEO Guide For Plumbers” or something like that.

Every month, nearly 600k people search for plumbers on Google alone. 86% of customers who require a plumber use Google Maps to locate one.

How could it be if they found you instead?

Is it possible to get in front of all of them? Yes, it is possible. You just need to be in the first position on the results page.

But how can you get there while you are on the bottom line?

Don’t worry; this guide makes it possible. Just read it carefully.

Basic Things About SEO For Plumbers

What is plumbing SEO?

Plumbing SEO is a search engine optimization process that assists plumbing businesses in achieving high rankings on search engines such as Google. All processes are guided by a unique strategy that has increased sales and strengthened the SEO power of a plumbing company.

Why is SEO important for plumbing companies?

Everyone uses search engines like Google to find solutions to their problems. It rises for local businesses, particularly plumbers. No one looks for plumbers in the Yellow Pages or other directories anymore.

That is why SEO is only dependable for plumbing companies or other local businesses to find clients.

As we all know, nearly 600k people search for plumbing services on Google every month using the phrase “Plumber Near Me.”

Consider the following case: there are hundreds of relevant search queries, and also Bing and Yahoo remain. How many customers seek your plumbing services each month? It’s even bigger than you can imagine.

So, if your website isn’t ranking high in search engines, you’re passing up huge opportunities to grow your business. SEO will assist you in ranking your plumbing business website at the top of search engines and attract many potential customers. I can assure you that you will have to turn down clients due to your busy schedule.

So let’s dive into the best SEO guide for plumbers. Are you ready?

Best SEO Guide For Plumbers Chapter 1: Optimize your website

A well-structured website is critical for a business to attract new clients and keep current ones. This is important not only for the audience but also for search engines. Google is constantly working to improve its search algorithm so that users have the best possible experience when using Google search. As a result, you must have a good structure for your website that not only appeals to your audience but also to search engines.

Develop Your UX

User Experience (UX) refers to the overall experience a customer has with your website. The longer a visitor stays on your site, the more likely they are to return. Google and other search engines will monitor dwell time and determine which websites are worthy of a ranking.

You should concentrate on the following tips when developing your UX:

• • Make your content simple and easy to read.

• • Keep the design simple and clean.

• • Use the CTA button correctly.

• • Make the header and footer appealing and interactive.

• • Start by introducing your service.

• • Display testimonial.

• • More than text, use illustrations or images to describe your services.

Simplify The Navigation Of Your Website

Simplicity is the best way to ensure a positive experience. The site’s navigation refers to the overall structure of the website, such as how a visitor can easily find their essential product or important pages with a chain and return to the page where they left off. The best practice is to use a search bar on the website. People can easily find their exact page if your website has a search bar.

For a better understanding, see the illustration below.

 

UX and well navigation are not direct ranking factors, but they can help you stay ahead of your competitors and strengthen the power of SEO.

Create 5 Essential Pages: Best SEO Practice For Plumbers or Local Businesses

There are five essential pages that every local business website must have. It increases the business’s credibility and naturalness in the eyes of both the audience and search engines. The five pages are as follows: the Service/Product page, the About page, the Contact page, the Blog page, and the Legal page.

Service Page: This page contains all of the information about the services and products that you provide to your customers. Before making contact, a visitor should expect to find information about your service/product here.

If your website lacks a service page, visitors will leave in a flash, negatively impacting your SEO. So, make sure you have a Service / Product page where you present your services/products as effectively as possible.

About Page: When a visitor lands on your website and decides to hire you, they look for credentials to gain confidence in you. Google programmed its algorithm to monitor this page in order to increase its trust in the website. Keep in mind that if Google doesn’t trust your website, it will not give it a ranking.

Create an about page and include information about who you are and what qualifies you to be hired.

Contact Page: If customers decide to hire you, how will they contact you?

A contact page is essential for this, and Google looks for it when deciding on a good website.

Confirm that your contact information corresponds to your whois information. That means you had to provide the data when you registered for the website, correct? Google uses Whois information to determine whether or not a website is trustworthy.

Google is now far smarter than most people believe. As a result, consider your customers’ potential experiences on your website at all times.

Blog Page: The blog page is for search engines, which can help you rank your website first. This is the most important page in regard to SEO.

It is also a place where you can share the benefits of your services and interact with customers to create a positive experience.

Legal Page: The legal page is those pages that cover legal statements to avoid being in a situation where your website violates the law.

These pages are Terms & Conditions, Data/Privacy policies, Refund policies, etc.

Google strictly states that a website must have about, contact, terms & conditions, and privacy policy pages to earn trust from Google. So make sure your website has those important pages.

One another thing is that if you serve in multiple locations, then you should create a location page where you cite every location for your business.

We’ve completed our first chapter. Let’s dive into the next.

Best SEO Guide For Plumbers Chapter 2: Technical SEO

The first priority of ranking on SERP is technical SEO. If your website has technical issues, you will never reach the first page of search engines, and your website may no longer be indexed.

So, take this aspect of your business seriously and concentrate on it.

Organize Your Site Structure:

The structure of your website is how it is organized and it is important for both your visitors and Google.

It allows your visitors to easily navigate your website and Google to crawl and index all of your pages.

Showcase all of your pages on the home page and link to them from there. As Visitors can easily navigate the homepage to their desired page, making the page look like a complete book with a table of contents. Google crawls in the same manner. Google sends a crawler to the homepage, where it visits all pages via links and decides whether or not to index them.

The best practices for organizing your site structure are as follows:

• • Use a short URL and keep it relevant to the topics

• • Prepare your menus for navigation.

• • Make use of category pages. (use sub-category for subpages)

• • Use internal linking strategically.

• • Use the CTA button properly

Use HTTPS

HTTPS (Hypertext Transfer Protocol Secure) is a protocol for transferring data securely via the Internet. It’s a direct ranking factor to impact SEO.

The visitors can’t access your website if your website hasn’t an SSL  certificate installed. Secure Sockets Layer (SSL) is also known as  HTTPS.

How do you know if you’re using HTTPS or SSL? It’s simple.

Just visit your website and you will see a lock icon before the website URL in the browser.

If your website has a lock icon before the URL, it is using SSL; otherwise, ask your web developer or the hosting company to install an SSL certificate.

Install Webmaster Tool

You may be aware of the significance of webmaster tools. As a result, you must install webmaster tools on your website, particularly Google Search Console and Bing Webmaster Tool.

Install Google Analytics Tool

Install Google Analytics to keep track of your audience. It is not a ranking factor, but it can help you understand your audience’s activity and intentions, which can help your SEO efforts by providing useful data.

Improve The Performance of Your Website

Half of all websites are kicked out of the SEO game due to slow performance. If your visitors see your website loading, they will leave immediately. This is also not tolerated by Google.

Google even launched a core algorithm update called “Core Web Vitals” in June 2021 to ensure its insane importance.

To check your website speed score, go to PageSpeed insights.

Then input your website URL and click on analyze button.

You will notice two several options to check how is your website’s speed for mobile and desktop. A 60+ Score is good for Mobile devices.

For desktops, 90+  is an ideal score.

So, make sure your website has an optimal speed score.

Set Up An SEO Plugin If You Use WordPress

If you use the WordPress CMS, SEO is simple to maintain. Simply install and configure an SEO plugin on your website. Yoast or Rank Math is the best SEO plugin for getting a variety of SEO benefits in one place.

Congratulations! You finished this chapter. So let’s move on to the next.

Best SEO Guide For Plumbers Chapter 3: Google Business Profile Creation

Google serves several types of results to the audience according to their intention and queries. For local queries such as “Plumbers near me”, Google shows two types of results to provide the best suitable experience.

1. Local or Map pack result 

2. Regular organic result

Your website may appear in both of them. But you must have a Google My Business Profile (GMB) in order to rank in the Local pack result.

Appearing in local pack results is critical to get the maximum customer. Because 44% of people click on Local pack results and 29% of people click on organic results. 19% click on the paid results. (According to Moz case study)

So, what do you think about it? It’s the core opportunity for local businesses.

Here’s how to create a GMB profile.

Best SEO Guide For Plumbers Chapter 4: Google Business Profile Optimization

I hope you’ve already created your GMB profile. It’s now time to optimize it. It is the most significant and remarkable aspect of local business. So concentrate harder on it.

Before you begin optimizing your profile, make sure you have included the following critical information.

Use your actual business name– Your company’s name should be your business name. Using keywords other than the brand name will not help your ranking and may even get you penalized by Google.

Set the right business category – Select your company’s best local business category.

Add your services– Include the services that your company provides. This informs potential customers about the services you provide and the problems you can solve for them.

Add your service area– Include your service area to assist customers in determining which areas you serve. If you serve in multiple locations, it is preferable to have multiple GMBs for each location.

Add NAP: NAP is an abbreviation for name, address, and phone number. It is an important ranking factor for improving your local search ranking. Make sure your NAP information is correct in your profile. Be careful not to use incorrect information, as this will result in a Google penalty.

Add business opening hours– Set your business opening hours when you are open and closing hours when you are closed. Google always displays the business at its top position that is still open according to customers’ local time. So, you must set the correct time to hunt potential customers.

Add some cover photos – Add high-resolution cover photos that reflect your business including interior,  exterior, and product or service. Almost everyone looks at photos in GMB to find the best plumber to hire.

Add videos–  Adding a video about your business makes it more professional to customers and Google. Videos must be 30 seconds or shorter and the maximum file size will be under 100 MB.

Get Reviews

It’s most likely not a new term to you. Everyone, including you and me, reads reviews before making a final decision.

Why this makes Google exceptional? It treats it the same as we do. Because Google strives to provide us with the most trustworthy and best results. Reviews play a direct role in ranking.

How do you get reviews?

Ask satisfied customers to leave reviews on your GMB profile, or launch a campaign to generate positive feedback. The more reviews you have, the higher your ranking will be.

Add Description

The description section is an excellent opportunity to optimize your business listing. You can include the important keywords related to your business in this section that will be helpful for Google to understand your business better. It also tells gives customers more about your business and gives them a reason to choose your business over your competitors.

GMB allows you to use up to 750 characters for the description. So, don’t waste a single character. Write the most compelling and engaging description as though people understand the reason to hire you.

Be careful to choose the perfect keywords for your business that has good search volume and less competition. We’ll discuss it more in our next chapter.

Use the best 2-3 keywords related to your business and make sure the keywords are placed naturally.

Use The Post Section

The post section is also a great chance to maintain a positive impact on performance. You have 1500 characters to showcase your talent in order to attract customers. There are six different types of posts you can use:

1. Updates: This section will keep you updated on what is happening in your business.

2. Photos: Share your best shots with your customers, such as working on the field, product displays, or anything else that might pique visitors’ interest.

3. Offers: The offer is the most effective way to attract customers’ attention. Even if the price of a product is higher than that of others, everyone is more likely to purchase it if it has an offer or a discount. So take advantage of this opportunity.

4. Reviews: Share the positive feedback you received with your audience. It informs them that customers have satisfied with your service and increases their credibility.

5. Events: This is where you can notify your customers about upcoming events and special days at your business. It escalates their willingness to engage with your business.

6. FAQ: In the FAQ section, you can set up basic questions and answers to common customer inquiries. It aids in their clarification.

In addition, there are three types of posts for specific business categories:

Menu- You can create a menu for your customers in the restaurant category. It provides them with a quick overview of your restaurant.

Services- This is a place for service providers to inform their customers about the services they offer and how customers will benefit from them. You can post explanations of your service and its price, as well as its benefits.

Products- For an e-commerce business, this is the section where you can post your products and make them visible to your customers. When you add new products, notify your customers and give them a choice.

Use the post section on a daily basis to keep your GMB listing up to date. It is an excellent way to keep your customers informed and engaged. Google will consider your business listing to be active and will rank it higher. So, don’t pass up any opportunities to improve your business listing.

Get Your Company Listed In A Business Directory Site (Local Citation)

It is an essential component of GMB Optimization. It’s a direct ranking signal to appear in local packs or organic results. According to the BrightLocal survey, Google considers this aspect to be a 7% ranking signal.

This is known as citations in the Local SEO industry. Citations are the number of times your business is listed on directory websites. The more you cite your business in the directory, the more exposure your business receives in terms of ranking.

To be listed, you must provide your company’s name, address, and phone number, also known as NAP. You must ensure that you correctly cite your NAP information. The NAP information remains the same regardless of wherever you are listed.

Here are a few of the most well-known business directories in the United States:

• • Yelp

• • Yellow Page

• • BBB

• • Manta

• • Facebook

• • Brownbook

• • Citysearch

• • Bing Places

• • Thumbtack

• • Kompass

Citations not only improve your ranking but also generate a large number of potential customers. For example, Yellow Page still makes around 14 million traffic every month. Some of them are really used to hiring their plumbers or other service providers through Yellow Pages. So, you will get double advantages.

How to Create Local Citations

Local citations are a simple process that anyone who can use a web browser can complete. Citations are simply mentioning your company’s name, address, and phone number (NAP) on other websites. 

Simply go to a business directory and sign up for a free account. After that, you will have the option of listing or submitting your business. Find the option, then fill in the information about your company (NAP) and submit it. You’re finished. This is how simple it is.

There are also many particular business directories online that are made for a specific business niche or category. Find them out and start submitting your business there.

Local Citations Management Tips

If you relocate your business, make sure to update the address in the directory as well. Concentrate on quality rather than quantity. Making duplicate listings can harm your ranking. You can search for your company in the directory to ensure that it has not yet been listed. Take each citation seriously, as if it were your only chance to represent your company.

Interact With Your Customers

Respond quickly and engage your customers by being responsive to them. It contributes to the development of trust and credibility.

With a helpful response, you will impress every customer who asks you. If your customers don’t like your company, Google won’t either.

Use posts or campaigns to encourage people to engage with your business, such as posts about trending topics related to your business or something positive and controversial that doesn’t harm your request.

Best SEO Guide For Plumbers Chapter 5: Keyword Research

The process of discovering and selecting the words and phrases that consumers use when searching for services and products online is known as keyword research. It is a fundamental component of search engine optimization (SEO) that enables marketers to understand what their target audience is looking for in order to create valuable content and advertising campaigns.

Keyword research is a key element of search engine optimization. Choosing the right keywords is the most important step in the SEO game. If you fail this step, you will be kicked out from the start.

You must know what your customers are using to meet their needs. There are numerous tools available for obtaining customer search queries; you may select any of them: SEMRUSH, Ahrefs, Wordtracker, Google Keyword Planner, and other similar tools. 

All of the keyword research tools are basically the same. I’m using SEMRUSH to show how to conduct keyword research.

Go to SEMRUSH. Then, by signing up, you can create a free account. It’s free for limited activities. You can upgrade it whenever you want.

Take a look at the left bar and select “Keyword Magic Tool”.

Then a search box appears, where you can enter a keyword (such as Plumber) or topic to write about. Aside from the search box, select your desired country. Now perform a search.

A list of keywords is displayed to you, along with their search volume (how many people use it to search for something per month), KD or keyword difficulty (how competitive a keyword is), Trend (popularity over a year), and other characteristics.

Look through the keywords and choose the best ones.

But how do you know what you should or should not choose?

The technique is here. To understand which keywords are best for your business, you must first understand the following criteria. As much as a keyword can lead to success, it can also lead to failure.

Keyword Difficulty (KD): The number of people competing for a ranking for this keyword. The higher the KD is, the more SEO effort and time will be required. If your website is brand new, you should avoid using highly competitive keywords. In SEMRUSH, the standard KD for new business is less than 50.

Search Volume: This metric indicates how many people use this keyword to get the desired result on a monthly basis. Choosing low-search volume keywords is a good idea to get a ranking easily because they have less competition than high-search volume keywords. 

The standard volume range to consider is 110 to 1000. If you discover a keyword with a 10k (for example) search volume but a lower KD. Then it’s a golden keyword that you take this opportunity.

Trend: When a keyword performs better over the year or will people use this keyword in the future, it indicates a trend. Try to pick this keyword that has still been used. 

There have other advanced characteristics as well but you don’t need to know those.

Keep searching keywords until you find the keyword having the above criteria.

Best SEO Guide For Plumbers Chapter 6: Content Creation

To drive traffic to your website and generate leads, content creation is an essential aspect of digital marketing. It’s the most effective way to interact with your audience and establish a relationship with them.

According to HubSpot’s blog, almost 40% of marketers consider content marketing to be an essential component of their marketing strategy. According to 81% of respondents, their company views content as a business strategy.

Create a compelling and engaging piece of content and publish it in the blog section of your website. It aids you in capturing the attention of the search engine.

You’ve already picked a few keywords to target with your content. Create as many blog posts as you can based on those keywords. Continue to publish blog posts on your website on a regular basis.

Learn: how to create compelling and SEO-friendly content.

Produce articles for each service.

Create a separate article for each service or product. It is a tried and true strategy for ranking your website and informing your audience about your products or services and why customers should choose your products. If you offer 5 services, write five epic articles for each of them to elaborate on great details that give people a reason to go for your service.

Remember to include the keywords you researched. Use the keyword as much as possible in connection with other related keywords. It informs search engines about the topic of your content.

Topic Clustering

The process of producing numerous articles on a single topic is known as topic clustering. It significantly forces the search engine to improve its ranking. It also increases your audience’s trust.

If you provide a drain cleaning service, write blog posts explaining what that service entails, Why it’s necessary, the advantages of drain cleaning services, top drain cleaning tips, and so on.

Follow the tips below to turn your content creation into a traffic-generating machine.

• • Create a lengthy article of at least 2500 words.

• • Use keywords in connection with related KWs.

• • Create as much internal linking as possible.

• • To discover by a question-based search term, use FAQ.

• • Use bullet points or other features to break up your article into small paragraphs.

• • To create high-quality content, use images and illustrations.

Every article or page should contribute to your homepage. It is the primary goal of content creation.

Best SEO Guide For Plumbers Chapter 7: On-page SEO

The process of optimizing a content page for a specific keyword phrase or search term is known as on-page SEO. It’s a major ranking factor in SEO, and Google places a high value on it. It’s just a way for Google to figure out what the page is about and which keywords it should rank for. As a result, pay special attention to your on-page SEO strategy.

To improve your SEO score, follow the On-page SEO guidelines.

Title Tag

The title tag is a page title that appears in browsers and search engine results. Simply set the page title and include your targeted keyword near the beginning of the title. Google determines the page context primarily by scanning the page title. It’s also useful for audiences to understand what they get from the page.

Make the title as appealing and engaging as possible. Because it is the first thing people look at when deciding whether or not to click. So, with the very first bite, capture your audience’s attention. The more people who click after noticing you, the higher your ranking will be. So put in the effort.

Write your title in between 50 and 65 characters because Google and other search engines do not display anything longer than 70 characters in a SERP. Don’t forget to include your targeted keyword, and try to place it as close to the beginning as possible.

Meta Description

A meta description is a brief description that appears beneath the title tag in a SERP. It is identical to the title tag. You have 150-160 characters, according to the standard length, to explain to your audience why they should visit your page. Use your targeted keyword at the very start of the meta description.

URL Slug

You can specify a unique URL for each page or post. Make it concise and descriptive. Google uses these elements to develop rankings. In the URL slug, include your targeted keyword.

Use keyword in the first paragraph

Try to incorporate your targeted keyword into the first 100 words.

Use Proper Heading Tags 

The heading is an HTML element that indicates the level of importance from H1 to H6. H1 is typically the title of your page that specifies the most important element in your page for the search engine to consider. As a result, H2 to H6 prioritizes the weightiness of a heading.

You can only use one H1 per page and as many H2 to H6 as you want. You should use subheadings to construct a proper chain.

For instance, Use H1 as the page title. Then each paragraph heading should be H2. Employ H3 as a subheading of a paragraph.

The heading tag is an excellent place to include keywords. Using targeted keywords and related keywords in heading tags is the best practice.

Sprinkle Keywords

Distribute your keywords throughout the body. However, take care to use keywords naturally. Using keywords repeatedly to manipulate ranking known as keyword stuffing may result in a penalty. Always maintain a keyword density of less than 2%.

The number of times a keyword appears on a given piece of content as a percentage of the total word count is known as keyword density. 

For instance, if your targeted keyword appears twice within 100 words, the keyword density is 2%.

How do you compute keyword density?

The number of keywords you used /Total number of words * 100 = X Keyword density.

Internal Linking

An internal link connects one page within the same website to another. This internal link is typically used to improve user and search engine navigation.

Internal links are used by both humans and search engines to navigate your entire site and understand its structure. Search engine bots typically land on a page and look for links to another page. It is how search engine bots crawl and index your site’s content. If you haven’t used internal links on your site, the bot won’t go any deeper.

As a result, using internal links on your website is critical. Try to connect every page on your homepage. For instance, you may have linked your service page to your homepage. Set up a link between the service page and the blog page. Associate each post you’ve created or will create with the blog page. Thus, you can improve your internal linking strategy.

External Linking

Internal linking is the inverse of external linking. It refers to a link from one page to another on a different website. It is a strategy for making search engines understand that your page is associated with another website that already has good authority or is known to them. It gives search engines confidence that the website is of fine standards.

External linking has a greater impact on ranking. Because it delivers search engines a vote and popularity. Set out a few links as a source or reference to another popular website. It informs search engines that you are associated with a trusted platform, which is a positive signal.

Furthermore, try to earn as many external links (broadly known as backlinks)  from other websites to your domain as possible. It has a significant influence on ranking.

Use Multimedia

Using multimedia such as pictures, videos, infographics, charts, graphs, and so on makes an article more appealing to readers while also providing a good structure to search engines.

It serves as a small ranking signal to Google. 

Google looks for a few key signals to determine whether or not a piece of content is excellent. Using multimedia is one of the key signals. 

An image is more effective than 1000 words in describing a context in the human eye. 

We are more drawn to multimedia than text. 

So, use multimedia to clarify complex concepts or to present data in the best possible appealing manner.

Use Bullet Points

Bullet points assist us in comprehending anything quickly.

It gratefully accepts the attention of the audience and directs it to the important information. We always look for bullet points to get the most important information about the content. It also indicates that the content is likely to be useful in Google’s eyes.

Use Short Paragraphs

People aren’t interested in reading long paragraphs. It causes apathy in their brain and makes it difficult for them to read the entire content. 

Google does not recommend using more than 300 words in a single paragraph. As a result, divide your content into small paragraphs. It provides an excellent user experience for both visitors and search engines.

Best SEO Guide For Plumbers Chapter 8: OFF-page SEO

Off-page SEO activities are things you do to tell search engines that your website is popular and should be ranked higher. Building backlinks on other websites, increasing social signal shares, and taking advantage of guest posting opportunities are examples of these activities. It is a method of gaining authority or references from other websites. When a website has a lot of off-page SEO activities and backlinks, it sends a positive signal to search engines that your website is popular and deserves to be ranked higher.

Backlinks

Backlinks are one of Google’s strongest ranking factors. The more backlinks your website has the higher its ranking. Google does not believe a new website can serve users. To gain Google’s credibility, the website requires votes or references from authoritative sites.

Unfortunately, backlinks are the most difficult aspect of the SEO field, and they are becoming more difficult by the day. Managing quality backlinks takes a lot of time, effort, and creativity.

Here are some tried and true methods:

A local citation is an important option for gaining a quick backlink and easily generating a large number of backlinks. We already covered local citations in Chapter 4.

A classified site would also be a good option for obtaining a simple backlink to your site. Enter ‘classified site list’ into Google and you will see a list of sites to which you can add to your webpage.

Register on association websites: Your city may have a plumbers’ association. Contact them and request that they include a link to your website on their site. It’s a great way to get a backlink and establish credibility with local customers.

Profile Backlinks

Backlinks from profile pages of websites or online profiles are referred to as profile backlinks. It’s a quick and easy way to get a backlink. Though this method is ineffective, you can obtain a few backlinks by simply creating a profile in order to increase your domain authority.

Type ‘free profile backlinks’ into Google to find sites that allow profile backlinks. A large number of websites will appear in front of you.

Links From Podcasts

A podcast is a great way to get backlinks to your website. Hosting your own podcast or appearing as a guest on another podcast strengthens your relationship with other websites. 

In general, the owner of a podcast cites the website of their guest to create a path of connectivity. In addition to announcing podcast information, the guest usually provides a link back to the owner. It’s not only good for gaining backlinks, but also for garnering loyal customers, a good reputation, and new customers. 

The podcast is an optional method. If managing a podcast or being a guest on a podcast is difficult for you, then skip it without hesitation.

Guest Posting

Guest blogging or guest posting is one of the best ways to connect with other businesses and drive more traffic to your website. It enables you to demonstrate your knowledge and provide valuable information to prospective customers and partners. You can also get backlinks from the blog post, which will help your SEO ranking. Guest blogging also increases brand awareness and credibility because readers will see you as an industry authority. 

Simply Google “Guest posting site list for plumbers” to find a list of guest posting sites. Then, find their email address and offer them on publishing your post on their website.

 To get your free offer accepted, you must write a masterpiece article. If your content isn’t worth much to blog owners, you’ll have to pay for guest posting. In reality, getting a free backlink from a guest is extremely difficult. You can invest something to generate quality backlinks, which will be far more valuable than your investment.

Social Signal

Social signal is actions taken on social media platforms such as commenting, liking, reacting, retweeting, and sharing. It informs search engines that people are actively engaging with your content, allowing them to rank it higher. You should continue to earn social signals by sharing your web article on social media.

Social Media Campaign 

The most common way to generate social signals, leads, traffic, and sales is through a social media campaign. It’s a very cost-effective way to achieve a quick boost in business and search ranking in modern years.

You should not pass up this chance to drive targeted traffic to your website or blog. You don’t have to spend a lot of money on advertising; simply try a few times to make your effort as light as possible. Although it is not a ranking signal, marketers recommend it for a quick win in a business.

Best SEO Guide For Plumbers Chapter 9: Monitor SEO Progress

Monitoring your SEO progress and efforts is one of the hidden growth tricks.

“If you can’t measure it, you can’t improve it,” says Peter Ducker.

You must monitor your results to see how your website is performing, how your audience is reacting to your content, what type of content is performing better than others, what they are actually liking or disliking, how your competition is performing, what deficiencies you have, what your mistake is, what your strength is, and so on.

When you track your results on a regular basis, you can improve your strategy and performance.

You can use Google Analytics and Google Search Console to track your progress.

Google Search Console is the most effective tool for tracking the performance of your website. If something is wrong with your website or SEO, Google Search Console will notify you and even show you what went wrong.

On GSC, you can easily see how many people have seen your website and how many have clicked.

GSC does not display audience activity, but Google Analytics does. It displays all of the activities that a visitor performed.

Google Search Console has some limitations, including the inability to display more than 1000 keyword rankings. In any case, you can track your progress using SEMRUSH, Ahref, or any other SEO analytical tool.

We are aware of how to track your website’s SEO progress. But what is it in order to monitor on Google My Business Profile?

When you search for your company name on Google, you will see “See mobile performance” while logged in. Click this to track the performance of your GMB.

Conclusion

In “Best SEO Guide For Plumbers,” we covered everything that was required to succeed from the ground up. You must carefully follow all of the preceding steps. I hope that by following this guide, you will achieve your desired result. Best wishes to your company.

Fortunately, I offer local SEO services that can turn a seed into a large tree. You are welcome to seek my assistance.

Learn: How much a digital marketing specialist can make? If you plan to hire a digital marketing specialist at any time, you should be aware of their salary in order to work within a reasonable budget.